About The Pack
Meet Chris
Chris is the person behind the screen. A Colorado native who grew up with a Rottweiler-Lab mix that he loved like family. When that dog passed, Chris didn’t want the connection to fade. He started building things around the habits they shared: ideas, hobbies, and places to hang out.
Chris isn’t a “brand founder.” He’s a guy who obsesses over simple things: nailing a corner in a sim rig, running until his lungs burn, and finding gear that actually fits. This brand is how he keeps all of that in one place. No fancy “business vision.” Just real life and the stuff he enjoys sharing with other people.
The Foundation
Most brands out there try to tell you that you can only be one thing. They say you are just a gamer, or just a car guy. But real people are never that one-dimensional. We created these four spaces because we wanted to stop switching logins to be different versions of ourselves. Whether you are here to race, game, train, or gear up, the doors are always open. You don’t have to pick a side
The Dogs That Lead US
Meet The Pack
Niko watches everything and doesn't waste energy barking at the wind; he saves it for when it matters. He is the official security system and the fun police all rolled into one. If you're working in the garage, he's right there, making sure the quality is up to standard.
The ultimate co-op partner. Kona doesn't care about K/D ratios or ranked lobbies; she just wants to be part of the squad. She’s the one keeping the headset warm and morale high during those 2 AM marathon sessions. If I’m in the lobby, she’s right there next to me.
Dash is built for aerodynamics, not comfort. Dash is what happens when you strip away everything unnecessary and focus purely on speed. He’s the definition of 'power-to-weight ratio.'Watch out, If we're at the track, he's the only one faster than the cars.
The personal trainer I didn't ask for but definitely need. Sunny doesn't believe in rest days. She’s all muscle, all heart, and has zero quit in her. Whether it’s a trail run or a gym session, she sets the pace. Her philosophy is simple: if you aren't sweating, you aren't done.
Head of Quality Control. Indie has absolutely no patience for cheap gear. If a toy can be destroyed, she will destroy it. If a fabric rips, she finds it and fixes it. She tests every single product we make, and she is a harsh critic.So If it can survive her, it’s ready for you.
He's chaos on four legs. Rex really doesn't care about plans, rules, or physics.Watch out, he steals water bottles, ignores the plan, and keeps the squad humble. He's the wildest guy in the room, and always a reminder that sometimes you just have to wing it.
Voices From The Yard
Everyday members talking about their experience here