Meet Chris
Chris is the person behind the screen. A Colorado native who grew up with a Rottweiler-Lab mix that he loved like family. When that dog passed, Chris didn’t want the connection to fade. He started building things around the habits they shared: ideas, hobbies, and places to hang out.
Chris isn’t a “brand founder.” He’s a guy who obsesses over simple things: nailing a corner in a sim rig, running until his lungs burn, and finding gear that actually fits. This brand is how he keeps all of that in one place. No fancy “business vision.” Just real life and the stuff he enjoys sharing with other people.
The Foundation
We Don’t Fit In A Box. Most brands try to force you into a lane. They say you’re just a gamer, or just a runner, or just a car enthusiast. Real people aren’t one-dimensional. We live in the crossover.
The Philosophy:
The Pound (Gaming): For the competitive nights.
The Track (Racing): For the technical obsession.
The Park (Fitness): For the grind and the grit.
The House (Gear): For the tools we use to do it all.
We built this space because we were tired of switching logins to be different versions of ourselves. Here, the doors stay open. You don’t have to pick a side
Dog Pound
Gaming, bold energy, and high level play.
Dog Track
Racing, speed, and built for momentum.
Dog Park
Social energy, and lplayful moments.
Dog House
Style, self expression, and creativity.
The Dogs That Lead US
Meet The Pack
Voices From The Yard
Everyday members talking about their experience here
"Finally, a community that plays the objective. Just people who want to win rounds and get better."
— J.D., The Dog Pound
"I was tired of 'influencer' fitness. This place focuses on the work, not the selfie. Simple and effective."
– Sarah, The Dog Park
"The only hoodie I haven't managed to destroy yet. It's become my daily driver for garage work."
– Mike, The Dog House
YouTube
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He watches everything and never wastes energy on panic. Niko reminds us that Calm is a superpower
NIKO NIKO